![]() In Jordan Brand news, the A Ma Maniere X Air Jordan 1 High OG is set to release next week. The Curry Brand Curry Flow Go is now available on, at UA Brand Houses, and at select retail partners. Suede detailing in the heel and eyestay gives the shoe a premium finish. Four dots adorn the lateral side of each shoe-a nod to Curry’s wife, Ayesha, and three children, Riley, Ryan, and Canon. By Mario Briguglio Under Armour and Stephen Curry recently unveiled his first signature brand, the Curry Brand, which includes his debut Curry Flow 8 signature shoe. The high-quality lace loop cords are built for comfort and feature splashes of signature color. The one-piece knit upper is lightweight, breathable, and provides a great distraction-free fit for any runner. Curry Flow Go running shoe uses a modified UA Flow midsole that has been slightly tweaked for optimal running performance while providing the same comfort and traction as the technology in the Curry Flow 9 basketball shoe. The goal was to make a shoe that felt natural for Curry, who relies on Under Armour’s Flow traction technology in his signature basketball shoe to make sharp, multidirectional cuts and shed defenders on the court. ![]() “As soon as he got a sample, he used it,” says Steve Segears, senior merchant for global merchandising at Under Armour. “I kind of wanted to call him and say, ‘Hey, the shoe doesn’t come out for another eight to nine months.’ But at the same time, you can’t really stop that visceral reaction and love for it.”įor footwear designer Ed Wallace, triggering that put-them-on-now reaction was part of the aesthetic goal. The other part was making the shoe look fast. “My goal was to create speed through aerodynamic shapes and texture,” Wallace says. “That was a big thing-even when you look at the silhouette, just making it look fast.” Curry himself fell in love with the shoe at first sight-and especially after taking his first steps in it. The Curry Flow Go is is a very sleek looking model that focuses on speed and power. “So he thought it would be great to have a running shoe that was Curry Brand, that took on the same characteristics and design DNA of his other products.” In the meantime let Wiggins keep doing what he does best as a skilled defender and reliable scorer. Plus it helps that I’m bullish on JP making a big impact at guard. “When Stephen isn’t on the court, he trains in running products,” says Ryan Drew, vice president of Curry Brand. We need a big who can teach Wiseman, rebound the basketball, hit elbow shots and keep defenses sucked in while our boys splash. The Curry Brand Curry Flow Go leverages a modified UA Flow midsole, similar to the technology in the Curry Flow 9, but slightly tweaked for optimal running performance. Stephen Curry and Under Armour have partnered to produce a lightweight, high-performance, running shoe known as the Curry Brand Curry Flow Go.Īlthough Stephen Curry is not a runner, he still manages to log more than 2.5 miles per game, which is nearly eight marathons per season. ![]()
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